Forever 21 Just Got An Epic New Makeover & We're Obsessed

September 19, 2017 by Samantha Peters
shefinds | beauty

For those of us who go through a lipstick or lotion in a matter of days, Forever 21 is our stop for bulk-buying beauty essentials. Not only are the products affordable, but they're quality, too! And now, it looks like we'll have an even wider selection of must-have goodies to choose from on our next shopping spree. Heck, yes. 


[Photos: Shutterstock]

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The popular chain recently announced that it will be opening its first-ever stand-alone beauty store called Riley Rose. With the help of digital, interactive systems, the new store will help you find everything from makeup to hair and skincare products you'd normally only find online. 

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The store is set to be a haven for millenial beauty buffs, Riley Rose masterminds Esther and Linda Chang told Refinery29. In fact, the store will feature entertainment that encourages customers to whip out their smartphones and post to social media. 



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"We know our customer can open her phone and research anything she sees in our store within seconds, and we embrace this reality by empowering her to explore our offerings through digital and social moments throughout the store," Linda told Refinery29. As reported by the publication, you can expect selfie-designated areas and touch screen technology to help you sift throught fal''s hottest beauty trends - all before you try them on. 

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Never fear - you won't be saying goodbye to any of your beloved brands. Cult-favorites like Lime Crime, Lemonhead L.A., and Lipland can still be found on shelves, alongside mainstream classics like Essie. 


The first Riley Rose store opens September 30 at the Glendale Galleria in California. We can't wait to see what other locations the chain will announce!



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