beauty

Forever 21 Is Making This Big Change To Its Stores

January 19, 2018 by Emily Belfiore
shefinds | beauty

Forever 21 has everything you need when it comes to fashion. In fact, the store has become our go-to place for all things trendy and stylish. Now, the brand is taking things up a notch with Riley Rose, a one-stop beauty store for millennials. The idea for the store came from Linda and Esther Chang, the daughters of Forever 21’s founders and promises shoppers a unique experience and the opportunity to “discover and play with the latest products and trends” in beauty.

 

[Photo: Forever 21]

forever 21 riley rose

“We felt there was a hole in the market for a beauty and lifestyle brand that really catered to our generation, the Millennials as well as Gen Z, so we felt like, ‘Hey, let’s do it,’” Linda Chang said at a launch event for the new store, according to Racked.com. “We’ve been fortunate to travel around the world and see a lot of products and different concepts, and we felt like the U.S. was missing some of this stuff.”

 

[Photos: Instagram]

forever 21 riley rose

Riley Rose has been described as a mix between Ulta, Urban Outfitters, and Nyx by Racked.com and has an amazing variety of beauty and skincare products and brands in its aisles. The store carries approximately 200 brands, according to Chang, with about 80 of them being beauty. She says that the products will constantly rotate in and out based on popularity to help keep customers in the know on what’s trending. “We’re going to rotate the brands based on what we see emerging, and if sales are good, we’ll keep them,” Chang says. “But it’s about the newness.”

forever 21 riley rose

Not only are these products new, but they’re also affordable, too! Prices range from $3 to $50, with most averaging between $10-$30. And, you can even get candy while you’re in there! Riley Rose stores also feature non-beauty sections, which are shelves filled with various candies and home décor items like mugs, candles and Bkr water bottles.

forever 21 riley rose

Dying to go to Riley Rose now? There are 8 stores that are open in various locations throughout the U.S. right now. But from the looks of it, you can definitely expect to see more soon!

 

For now, you can check out their website to find some incredible new beauty and skincare products! 

 

Have you been to Riley Rose? Let us know your thoughts on this amazing new beauty store in the comments below!

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

This Hair Growth Serum Is Selling Out At Sephora Because It Works SO Fast

January 14, 2019 by Emily Belfiore
It's THAT Good!

beauty

The $16 Anti-Aging Eye Cream Every Woman Over 40 Should Be Using Now

January 12, 2019 by Emily Belfiore
It's only how much?!?

beauty

This Anti-Aging Foundation Is Selling Out At Sephora Because It Stays On ALL Day Long

January 10, 2019 by Emily Belfiore
Your skin is going to look AMAZING!

beauty

4 Anti-Aging Serums Dermatologists Swear By To Get Rid Of Wrinkles For GOOD

January 9, 2019 by Jessica Harrington
Here's what the experts say!

beauty

Use Our Exclusive Promo Code To Get A Milk Makeup Charcoal Cleanser For Just $11.99

January 8, 2019 by Jeanine Edwards
That's more than 50% off!

beauty

This Affordable Brightening Serum Is SO Good It Has A 5-Star Rating At Sephora

January 6, 2019 by Emily Belfiore
New year, new skincare products!

beauty

Here's How To Get 3 L'Oreal Colour Riche Wet Shine Lip Stains For Just $10.99

I am pretty good at restraining myself when it comes ...

LOAD MORE
+
LOAD MORE POSTS