When it comes to the Kardashian-Jenner clan, beauty is a family affair, to say the least. With recent rumors that Kendall Jenner may be the latest sister to launch a beauty line, we’re on the edge of our seats following all the details!
Everything We Know About The Rumored Kendall Jenner Makeup Line
According to a report by Women’s Wear Daily, Jenner recently filed a request to patent “Kendall” with the US Patent and Trademark Office. The patent would cover products across skin, hair, makeup, and fragrance, which has fans hoping this marks the beginning stages of a self-named cosmetics line that will bring the signature Kendall Jenner no-makeup makeup look to the masses.
What Will The Kendall Jenner Makeup Products Be?
A venture into the beauty world would mark Jenner’s first solo brand. While it’s unclear what the Kendall Jenner makeup line will focus on, we have a feeling it will center on products for the more natural, model-off-duty look she’s become known for.
If so, the model will be following in the successful lead of her makeup mogul sisters Kylie Jenner and Kim Kardashian-West, who have both created super successful cosmetic brands. Kylie Cosmetics by Kylie Jenner has taken the beauty industry by storm (no pun intended) since it’s 2016 launch and shows no signs of stopping with its recently announced launch of Kylie Skin. The brand offers everything from its signature Kylie Lip Kits to elaborate eyeshadow palettes, bronzers, and more.
Kim Kardashian’s KKW Beauty has solidified a place among the go-to lines for beauty lovers, especially those who love to contour. KKW Beauty made its debut in 2017 and introduced the world to its Créme Contour Sticks, which took the beauty world by storm. The brand’s offerings have expanded significantly since then thanks to the introduction of its new face, lips, and eye products.
The Kardashian-Jenner family basically has entrepreneurship in their DNA at this point. Khloe Kardashian’s clothing brand, GOOD AMERICAN, emerged as a denim-centered line and has expanded to include clothing, activewear, and more. Khloé has also teamed up with Kylie to create a KOKO Collection for Kylie Cosmetics. She recently collaborated with Becca Cosmetics for her new #BECCABFFs Collection, which she did with her real-life bestie Malika Haqq, to make some show-stopping highlights, lipsticks, and more.
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So much love went into the #BECCABFFs collection created with my BFF @ForeverMalika! Together we created these brand-new glow letters for face and eyes. Just swirl and brush on for a soft focus glow! The most accessible piece of the BFFs collection. ♡ The full #BECCABFFs collection is available online @BECCAcosmetics plus in stores & online @Sephora and online @SephoraFrance @Sephora_Spain @SephoraItalia @SephoraMiddleEast #BECCAPartner #Sephora
Kourtney Kardashian recently launched her own digital lifestyle publication, Poosh, where she seeks to “educate, motivate, create, and curate a modern lifestyle, achievable by all.” She’s no stranger to the makeup game as well. Kourtney also released a collection with sister Kylie for Kylie Cosmetics. The Kourt x Kylie Collection by Kylie featured the brand’s best-selling items, each with names that related to Kourtney and her interests.
Shop Our Favorite Kardashian Makeup Products:
Even though all we have so far is a patent request, it’s impossible to not daydream about the possibilities of Kendall’s first beauty endeavor! We foresee products for a dewy-skinned, off-duty-model look in our future, and can’t wait. In the meantime, snag these faves from the Kylie, Kim, and Khloe’s respective brands:
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