Gaga made the exciting announcement that her first-ever beauty collection was coming earlier this week, revealing the brand's name and campaign images via Instagram.
The A Star is Born actress shared an emotional post with fans detailing where the inspiration for Haus Laboratories came from, recalling her own struggles with self-acceptance and how makeup helped her create her "Gaga" persona. She even modeled the brand's shimmery eye and lip products as well!
"When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup," she began. "Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had."
Haus Laboratories first launch is the HAUS of Collections, which are six collections that have been curated by Gaga herself and include Glam Attack, an all-over liquid shimmer powder, RIP Lip Liner, a creamy, demi-matte, highly-pigmented lip pencil, and the ultra high-shine, multidimensional Le Riot Lip Gloss.
The brand is also launching limited-edition makeup duos. You can choose from Glam Attack Shimmer Powder Duos in Speed Queen, Give 'Em Heaven, and Downtown Punk for $36; Le Riot Gloss Duos in Laced, Seductress, and Hypocrite for $32; and RIP Lip Liner Duos in Floor It, Royalty, and Slay Me for $26.
"Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me," Gaga wrote on Instagram. "We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself."
Each product is cruelty-free and vegan and officially launches for pre-order on July 15 on hauslabs.com. The collection will also be available to pre-order on Amazon.com on this date, which coincides with the online retailer's highly-anticipated Amazon Prime Day.
Sign up to receive an email update from Haus Laboratories when the pre-order starts here. The Haus Laboratories duos will only available while supplies last, so you'll have to act fast!