Underwear brand Lively is extending it’s bra sizes–you can now pre-order two bestselling styles up to size 46DD!
The roll-out of their full support t-shirt bra and bralette styles in 38DDD to 44DDD comes a year after the brand released the bralette up to 38DDD in April 2018.
The new bra sizes will be available at no additional cost to customers, retailing for just $35 or the same price as sizes 32A-38DD.
The company joins ThirdLove and Target in offering affordable lingerie for under $50. ThirdLove now offers 78 bra sizes, also retailing for $35. The lingerie market lingerie is expected to hit $55.83 billion by 2024, with an increased focus on inclusive sizing.
You can place preorders for the bras now; the brand expects late April ship dates:
Preorder now: The Full Support Bralette ($35)
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