Target casually just launched a new swimwear line–and it’s gorgeous and size-inclusive, to boot!
The retail giant announced the new collection via press release on Friday, and according to the website, some styles are already selling out.
What Is Kona Sol?
Kona Sol is Target’s latest owned brand, although it’s certainly not their first swim venture. The retail giant already offers more than 1,500 swim styles from brands like Xhilaration and Shade & Shore.
According to the release for the January 11th launch, Kona Sol is available in sizes XS-XL, with select styles in 14W-26W. Size inclusivity is nothing new for the chain; their past two swim campaigns have been similarly themed. Last year, their swim collection featured completely un-retouched photos.
The brand features design and fit innovations aimed at making woman at either end of the size range feel, “chic and sophisticated.” The collection also feature cover-ups in addition to suits.
Except “modern prints” like leopard as well as in “classic cuts” like bandeau tops to round out the collection.
How To Buy Kona Sol
The brand is now available online and in Target stores, although some styles are going quickly.
The link for this Twist Bandeau Bikini Top reroutes customers to a “product not available” page.
Shop our editors’ picks below or head over to Target to shop the full collection for yourself. Hurry–they’re selling out fast!
Kona Sol Plus Size V-Wire Bikini Top ($27.99)
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