FYI, Target Just Launched A New Swim Line--Shop Bathing Suits For $18 Before They Sell Out!

January 12, 2019 by Justine Schwartz
shefinds | Fashion

Target casually just launched a new swimwear line–and it’s gorgeous and size-inclusive, to boot!

The retail giant announced the new collection via press release on Friday, and according to the website, some styles are already selling out.

What Is Kona Sol?

Kona Sol is Target’s latest owned brand, although it’s certainly not their first swim venture. The retail giant already offers more than 1,500 swim styles from brands like Xhilaration and Shade & Shore.

According to the release for the January 11th launch, Kona Sol is available in sizes XS-XL, with select styles in 14W-26W. Size inclusivity is nothing new for the chain; their past two swim campaigns have been similarly themed. Last year, their swim collection featured completely un-retouched photos.

The brand features design and fit innovations aimed at making woman at either end of the size range feel, “chic and sophisticated.” The collection also feature cover-ups in addition to suits.

Except “modern prints” like leopard as well as in “classic cuts” like bandeau tops to round out the collection.

How To Buy Kona Sol

The brand is now available online and in Target stores, although some styles are going quickly.

The link for this Twist Bandeau Bikini Top reroutes customers to a “product not available” page.

Shop our editors’ picks below or head over to Target to shop the full collection for yourself. Hurry–they’re selling out fast!

Kona Sol Gold Ring One Piece Swimsuit ($34.99)

Kona Sol Plus Size V-Wire Bikini Top ($27.99) 

Kona Sol Lace Up Back One Piece Swimsuit ($34.99)

Kona Sol Double Strap One Piece Swimsuit ($34.99)

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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