Enter to win a cleanser from Erno Laszlo!

*By entering to win, you agree to receive future emails from Erno Laszlo and SheFinds.


Target Will Drop 1,700 New Swim Styles This Year--OMG!

March 19, 2018 by Justine Schwartz
shefinds | Fashion

Target’s swimwear gets me every time. I’ll be clutching my shopping list, headed for the fabric softener, when I’ll spot something colorful in the corner of my eye then before you know it, bam!, I’ve taken a detour at the swim racks and have got a cart full of string-y things. The bikinis are just that good. The prints and colors are so enticing, and the prices can’t be beat. Where else can you get on-trend bikinis for $17 for tops and $14 for bottoms? They’re just so good.

So, it’s HUGE news that the store will drop 1,700 new swim styles this year, with many of them already here for spring/summer ’18!

Shop the above look: Xhilaration Crochet Triangle Bikini Top ($19.99), Xhilaration Lace-Up Cheeky Bikini Bottom ($14.99), Xhilaration Mesh Scoop Back One Piece Swimsuit ($29.99) 

xhilaration cut out plunge one piece bathing suit

Yes, you read that right--literally thousands of new swim styles, one pieces, bikinis, covers, and more to mix and match and stock up on for when the weather is *finally* better. We can't guarantee when that will be--but we can say that Tar-jay should be your first stop for cheap swimwear when it does.


Shop the above look: Xhilaration Cut-Out Plunge One Piece ($29.99) 

And to go along with the launch, they've dropped a gorgeous campaign completely free of reshaping or airbrushing. The suits are just so perfect, they don't need it. 


All the models in the #TargetSwim campaign appear without Photoshopping or filters. And don't they look stunning? It's an indication of what the collection will look like us on us real girls, and we're applauding. 


Shop the above look: Xhilaration Crochet High Neck Bikini Top ($22.99), Xhilaration Keyhole String Bikini Bottom ($17.99), Ava & Viv Mesh Cut Out One Piece ($39.99) 

They've got something for everyone: boho, modern, statement and global are their featured trends, and per usual for Target they've got a range of sizes. 


Not only can you find sizes XS-26W, there's also so much variety within the swim cuts themselves for every unique body within that wide range. They're got high and low cut bottoms, monokinis, one pieces, cut-out one pieces, etc. down to teeny weeny string bikinis. There's so much choice in the line, that we're confident in saying there's a style for everyone. (They even have adaptive swim styles for people with disabilities in their children's line Cat & Jack.)


Shop the above look: Xhilaration Crochet Trim Triangle Bikini Top ($17.99), Xhilaration Lace Up Hipster Bikini Bottom ($14.99) 




Are you as amped about the new swim styles as we are? Shop our editors' picks here, or head over to Target to shop the entire range for yourself. 


Shop the above look: Mossimo Lace Up One Piece ($39.99) 

Target's swimwear brands include Mossimo, Social Angel, Xhilaration, Sea Angel, Beach Betty, Costa Del Sol, Ava & Viv and more. 


Shop the above look: Xhilaration Metallic Sport Elastic Triangle Bikini Top ($14.99), Metallic Sport Elastic Cheeky Bikini Bottom ($14.99) 

Shade & Shore Shore Light Lift Bikini Top ($29.99), Shade & Shore Wave Ruffle Cheeky Bikini Bottom ($17.99) 

Strappy Back One Piece

Target Women's Strappy Back One Piece ($29.99)

Tie Front Bralette Bikini Top

Xhilaration™ Tie Front Bralette Bikini Top ($14.99)

Gingham Tie Front Bikini To

Target Women's Gingham Tie Front Bikini To ($17.99)

High Leg Scoop One Piece

Target Women's High Leg Scoop One Piece ($29.99)

Crochet Triangle Bikini Top

Target Women's Crochet Triangle Bikini Top ($19.99)

SheFinds receives commissions for purchases made through the links in this post.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


You’re Going To Want To Copy Emily Ratajkowski’s Super Sexy Dress

September 19, 2018 by Jessica Harrington
She looks SO good!


The Tiny Top Trend You’re About To See EVERYWHERE This Fall

September 19, 2018 by Jessica Harrington
Shop the trend!


We Can't Believe Blake Lively Just Made This Unexpected Outfit Choice A HUGE Trend For Fall

September 19, 2018 by Jessica Harrington
Are you brave enough to try it?


The $7 Top You HAVE To Buy From H&M’s Must Shop Sale While It's Still In Stock

September 18, 2018 by Emily Belfiore
It comes in SO many different colors!


This DIY 'Black Panther' Halloween Costume Is Actually Really Easy To Make!

September 18, 2018 by Lisa Fogarty
Wakanda forever!


This Super Soft Fall Tee Has Over 300 Five-Star Reviews At Nordstrom

September 18, 2018 by Jeanine Edwards
It's so good!


4 Sneaker Trends That Are Going To Be Everywhere This Fall (& They’re Not Slip-Ons)

September 18, 2018 by Jessica Harrington
Who's ready to shop?


Kourtney Kardashian Just Wore The Sexiest Bikini Of The Summer--Check It Out!

September 18, 2018 by Jessica Harrington
Now we want one!


Looking For The Perfect Group Halloween Costume? Dress Up As The Greatest Showman Cast!

September 17, 2018 by Lisa Fogarty
It's the perfect group costume!


The One Styling Trick You Should Always Try If You Want To Look 10 Years Younger

September 16, 2018 by Jessica Harrington
It's so simple!