Target Will Drop 1,700 New Swim Styles This Year--OMG!

March 19, 2018 by Justine Schwartz
shefinds | Fashion

Target’s swimwear gets me every time. I’ll be clutching my shopping list, headed for the fabric softener, when I’ll spot something colorful in the corner of my eye then before you know it, bam!, I’ve taken a detour at the swim racks and have got a cart full of string-y things. The bikinis are just that good. The prints and colors are so enticing, and the prices can’t be beat. Where else can you get on-trend bikinis for $17 for tops and $14 for bottoms? They’re just so good.

So, it’s HUGE news that the store will drop 1,700 new swim styles this year, with many of them already here for spring/summer ’18!

Shop the above look: Xhilaration Crochet Triangle Bikini Top ($19.99), Xhilaration Lace-Up Cheeky Bikini Bottom ($14.99), Xhilaration Mesh Scoop Back One Piece Swimsuit ($29.99) 

xhilaration cut out plunge one piece bathing suit

Yes, you read that right--literally thousands of new swim styles, one pieces, bikinis, covers, and more to mix and match and stock up on for when the weather is *finally* better. We can't guarantee when that will be--but we can say that Tar-jay should be your first stop for cheap swimwear when it does.


Shop the above look: Xhilaration Cut-Out Plunge One Piece ($29.99) 

And to go along with the launch, they've dropped a gorgeous campaign completely free of reshaping or airbrushing. The suits are just so perfect, they don't need it. 


All the models in the #TargetSwim campaign appear without Photoshopping or filters. And don't they look stunning? It's an indication of what the collection will look like us on us real girls, and we're applauding. 


Shop the above look: Xhilaration Crochet High Neck Bikini Top ($22.99), Xhilaration Keyhole String Bikini Bottom ($17.99), Ava & Viv Mesh Cut Out One Piece ($39.99) 

They've got something for everyone: boho, modern, statement and global are their featured trends, and per usual for Target they've got a range of sizes. 


Not only can you find sizes XS-26W, there's also so much variety within the swim cuts themselves for every unique body within that wide range. They're got high and low cut bottoms, monokinis, one pieces, cut-out one pieces, etc. down to teeny weeny string bikinis. There's so much choice in the line, that we're confident in saying there's a style for everyone. (They even have adaptive swim styles for people with disabilities in their children's line Cat & Jack.)


Shop the above look: Xhilaration Crochet Trim Triangle Bikini Top ($17.99), Xhilaration Lace Up Hipster Bikini Bottom ($14.99) 




Are you as amped about the new swim styles as we are? Shop our editors' picks here, or head over to Target to shop the entire range for yourself. 


Shop the above look: Mossimo Lace Up One Piece ($39.99) 

Target's swimwear brands include Mossimo, Social Angel, Xhilaration, Sea Angel, Beach Betty, Costa Del Sol, Ava & Viv and more. 


Shop the above look: Xhilaration Metallic Sport Elastic Triangle Bikini Top ($14.99), Metallic Sport Elastic Cheeky Bikini Bottom ($14.99) 

Shade & Shore Shore Light Lift Bikini Top ($29.99), Shade & Shore Wave Ruffle Cheeky Bikini Bottom ($17.99) 

Strappy Back One Piece

Target Women's Strappy Back One Piece ($29.99)

Tie Front Bralette Bikini Top

Xhilaration™ Tie Front Bralette Bikini Top ($14.99)

Gingham Tie Front Bikini To

Target Women's Gingham Tie Front Bikini To ($17.99)

High Leg Scoop One Piece

Target Women's High Leg Scoop One Piece ($29.99)

Crochet Triangle Bikini Top

Target Women's Crochet Triangle Bikini Top ($19.99)

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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