Love the eye-opening effect of eyeshadow, but loathe how so many revered palettes can set you back $50--or more? You're in luck: a slew of drugstore eyeshadows are so highly pigmented and long-lasting that you'll wonder why you ever spent more than $12 on a beautiful, wearable palette. Click through the slideshow to the drugstore eyeshadows that have turned the shrewdest of makeup mavens into believers.
Maybelline Expert Wear Eyeshadow Palette in The Nudes
Maybelline's nude palette gives you 12 versatile shades that last 12 hours. Reviewers say there isn't a bad shade in the bunch and that these beiges, sands, bronzes, and taupes look stunning layered and worn alone.
Maybelline Expert Wear Eyeshadow Palette in The Nudes ($12.99)
Physicians Formula Matte Collection Quad Eye Shadow in Classic Nudes
This quad contains four matte nude shades, with not a single spec of glitter or sparkle among them. Reviewers say they have a creamy texture that transforms into a powder upon application. They blend easily together, stay on most of the day, and look completely natural, even under harsh office lighting.
Physicians Formula Matte Collection Quad Eye Shadow in Classic Nudes ($7.95)
J. Cat Beauty Triple Crown Baked Eye Shadow
Whether you opt to use these baked shades wet or dry, customers rave about this trio shadow's ability to make eyes stand out and perform double duty as a highlighter. It has a silky texture and is pigmented enough to keep its vibrant shade for hours on end. But the overall most impressive comment about this base, crease shadow and eyeliner is that it won't crease on the lid, even after a long of wear.
J. Cat Beauty Triple Crown Baked Eye Shadow ($5.99)
Maybelline Eye Studio Color Tattoo 24Hr Eyeshadow in Bad to the Bronze
This cream gel formula gives eyes a boost of intense and radiant color that reviewers say works as both a base and all-over lid color. No brush is needed--finger-tip application gets the job done with this shadow. And its versatility is praised by many who say you can apply lightly for daytime and add another layer before you go out to dinner.
Maybelline Eye Studio Color Tattoo 24Hr Eyeshadow in Bad to the Bronze ($7)
NYX Cosmetics Hot Singles Eye Shadow
If you're searching for a specific shade, like hot pink (Pink Lady) or electric blue (Electroshock), there's a good chance you'll find it among NYX's collection of 88 single eyeshadows. Customers say these blend easily, are as outrageously pigmented as you'd expect, and are long-lasting. Those reviewers who complained about how they creased after a few hours said applying a primer base before shadow did the trick.
NYX Cosmetics Hot Singles Eye Shadow ($4.49)
Palladio Crushed Metallic Shadow
If you're searching for a fun-time eyeshadow with a creamy texture and reflective metallic finish, Palladio Crushed Metallic Shadow delivers. Customers say it goes on smoothly, is creamy and highly pigmented, and comes in 10 vibrant shades like Zenon (lime-green) and Supernova, an intense burgundy that appears to be a fan favorite.
Palladio Crushed Metallic Shadow ($5.99)
Wet n Wild Color Icon Collection Eyeshadow Trio
How can you go wrong with three radiant, but wearable, shades for the price of, well, less than one? Even customers who say they've tried everything from MAC to Avon say Wet n Wild's creamy texture and true-to-its-packaging shades won them over. If you're looking for a palette to introduce you to the brand, Walking on Eggshells is a fan favorite.
Wet n Wild Color Icon Collection Eyeshadow Trio ($2.99)
2B Colours My Eye Shadow
2B Colours--only available online, FYI--may be mini, but they go on smoothly and provide rich, interesting color, which is why so many makeup-lovers rave about them. Keep in mind, each shadow is compact, but that's all the more reason to collect all 13 shades.
2B Colours My Eye Shadow ($5.99)