The Unflattering Concealer Mistake Women Over 40 Must Avoid Because It ‘Will Always Crease,’ And What To Do For A ‘Natural’ Finish
March 13, 2025 by Marissa Matozzo
If you’re looking to enhance your facial features without surgery, social media makeup tutorials can be extremely helpful, particularly for mastering concealer application to enhance the face naturally for mature beauties over 40.
Recently, popular content creator and makeup artist Gabriela Soares (@glamgirlgabi) shared a video on TikTok, showing her followers the common under-eye concealer mistake to avoid with mature skin and how to achieve a more lifted look through careful product placement.
The Concealer Mistake Women Over 40 Should Avoid Because It ‘Will Always Crease’—And How To Get A ‘Natural’ Look Instead
Soares explained that this mistake is “setting your concealer with a powder that is too matte, too dense, or both.” If you “don’t set under the eyes,” the makeup artist warned that “the concealer will crease.”
She went on to say that “cream products always crease in areas that have mobility.” The first thing you need, she added, is a “very finely milled powder.”