Why Serums Matter More Than You Think
According to Valerie Aparovich, biochemist and cosmetologist-aesthetician at OnSkin, serums are often overlooked despite being one of the most powerful tools in skincare. “While investing in a high-quality moisturizing cream, many women tend to neglect anti-aging serums,” she explains. “These formulas are designed to treat targeted age-related skin concerns by delivering potent amounts of appropriate active ingredients directly into the skin.”
Unlike creams, serums are lightweight and fast-absorbing, allowing them to penetrate deeper into the skin. This means they don’t just sit on the surface—they work from within to support restorative processes that naturally slow down with age. “Depending on the ingredients, they can help stimulate collagen synthesis, reduce wrinkles, and smooth the skin’s texture and complexion,” Aparovich adds.
How Skipping Serums Makes Skin Look Older
Avoiding serums is like leaving money on the table. Without them, your skin misses out on concentrated active ingredients that address aging at a cellular level. Over time, this can accelerate fine lines, uneven tone, and loss of firmness—key factors that contribute to an older-looking appearance.
Certified esthetician Eden Gilliam puts it simply: “Avoiding serums is like missing out on a pay bonus. The application of serums helps your skin fill in a lot of key ingredients your skincare benefits from, which can lead to premature aging if skipped.”
Why This Step Is Crucial After 40
Mature skin faces unique challenges, including thinning, slower cell turnover, and decreased collagen production. These changes make skin more prone to wrinkles, sagging, and age spots. “Feeding your skin serums that have peptides and epidermal growth factors—even intense hydrating ingredients—can give your skin the power to stay in the game,” Gilliam explains.
Aparovich recommends women over 40 prioritize serums with vitamin C, retinoids, and peptides. Vitamin C helps neutralize free radicals while boosting collagen and brightening skin. Retinoids support skin renewal and help soften fine lines, while peptides promote collagen synthesis and cellular regeneration.
The Nighttime Advantage
Gilliam also emphasizes timing. “Your skin is more permeable at night, so a nighttime routine is not to be missed. It’s the time of day your body is ready to repair and reset.” She compares serums to a night out with drinks:
“Serums are like shots—concentrated ingredients that give your skin a heavy dose of exactly what it needs. Allow your skin to drink up, and it will thank you later.”
The Bottom Line
If your skincare routine stops at moisturizer, you’re likely aging your skin faster than necessary. Anti-aging serums are not an optional extra—they’re the engine that drives real results. For women over 40, adding the right serum can mean the difference between skin that simply survives and skin that truly thrives.