Washing machines have been getting bigger and bigger–like, fits-30-towels-big–but you’ve probably been continuing to use the same amount of detergent, right?
You wouldn’t be alone–consumer research by Tide revealed that *most* of us aren’t using the right amount; in fact, 1/3 of us are under-dosing their laundry.
What does that mean? It means that while more than half of all laundry loads are now considered “large,” you’re probably still using more than 50% less detergent than you should be. Yikes!
Don’t get us wrong–the high-capacity or high efficient washing machines are great because they allow us to do more laundry less often, and isn’t that always the goal? But if your clothes aren’t completely clean, it sort of defeats the purpose, right?
Here’s everything you need to know:
Tide scientist Jennifer Ahoni is here to give the run down on your under-dosing problem.
To start, the high-capacity of the washing machine allows people to do laundry less often or less loads by fitting more clothes.
In the past 10 years, the frequency of doing a load of laundry each week has decreased by 20% as load size has increased.
But large laundry loads are harder to clean for three reasons: 1) More clothes equates to more dirt. In fact, in some cases up to 4X more dirt*. That also makes it easier for stains to sneak through. 2) Longer time between laundry loads leaves more time for odors and stains to set in to clothing. 3) With larger machines, it’s harder to realize how big the load is—a third of consumers often dose less detergent than is needed for their load size, preventing clothes from getting properly cleaned.
So–there you have it: the one mistake you’re probably making it when it comes to your laundry loads.