As if the news of H&M launching their online store wasn’t major enough, it gets better. We just got confirmation that the limited-edition Isabel Marant x H&M collection, which launches November 14, 2013 will be the first ever H&M collaboration line sold online in the U.S. #dead
Okay, we’re back. This is huge news. First, because this is the first time an H&M designer collection will be available to shoppers who aren’t close to a physical H&M store. Second, the website is totally going to crash. Does anyone remember Missoni x Target? When that collab launched the website couldn’t handle all the crazed shoppers and just stopped freakin’ working. And Target had had e-commerce for way long before that. So if you’re planning to try to score something from the highly anticipated Isabel Marant x H&M capsule collection online, brace yourself. It’s gonna be pandemonium.
While you wait, though, go check out what you can get now on hm.com. It’s pretty darn good already.