beauty

Rachel Zoe Just Launched Her Lipstick Line, Exude (Are We Psychic, Or What?)

August 4, 2011 by Charlotte Steinway
shefinds | beauty

The celebrity stylist is breaking into beauty

UPDATE: On July 14, we totally called this.

Now, Exude lipstick, the line Rachel Zoe is endorsing, has finally launched. Check out the site for yourself-“try on” the shades by uploading a photo of your face, but make sure your lips are closed and your face is straight on, or it’ll look like you chowed down on a tube and/or rubbed it all over your cheek.

“Of all the makeup I use, I’m most intrigued by and infatuated with lipstick,” said Rachel Zoe. “I have full lips, so playing with color and texture has always been fun for me.” The stylist cum designer cum reality TV queen has finally quelled the rumors: she will front Exude lipstick as the official brand ambassador and spokesperson.

We first heard about Rachel Zoe’s rumored lipstick line when we received an elusive invite to the Exude launch party, but it wasn’t set in stone until now, thanks to WWD, who confirmed that Zoe helped design the lipstick and packaging of the $29 lipsticks, which are set to launch in August. The line will include two finishes – a gloss and a cream, in five and nine shades respectively. Zoe’s favorite color? Cranberry. Obviously.

Be sure to check out all of our news on Rachel Zoe and  her lipstick line.

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