Yesterday, the New York Times reported that Converse is filing lawsuits against 31 companies, accusing them of knocking off its classic Chuck Taylor shoe. Trademark designs like the toe cap, toe bumper, top stripe and mid stripe are what the brand is claiming others have copied. Skechers, Walmart and Kmart are among the companies being sued.
The main reason the Nike-owned brand is going after all these retailers and manufacturers is to get the fakes off shelves. Converse chief executive Jim Calhoun tells the NYTimes, “The goal really is to stop this action. I think we’re quite fortunate here to be in the possession of what we would consider to be an American icon.” In order to win all these suits, Converse must prove that customers associate these specific design elements with the manufacturer, not just because they are popular. We’ll see what goes down…
Click the slideshow to see the knockoffs.
Whose side are you on? Do you think Converse is right in suing all these companies? Let us know in the comments below!
[Photo: Upper left: Walmart, Bottom left: Kmart, Upper right: Converse Lower Right: Sketchers (Bobs)]