Cynthia Rowley is no stranger to eyewear – the designer has been producing glasses for almost 20 years now – but as the Madonna of the fashion world, she’s found a way to reinvent herself yet again, with a new eyewear e-commerce launch that will have people talking (and trying on new shades). Rowley’s new venture is both lower-priced (her original frames retails for $175-$275, while the new line starts at $99) but also customer-friendly in other ways: at rowleyeyewear.com (launched today!) you can select 4 pairs to try on at home for free, and have one week to decide which pair to keep. The awesome new site also has free shipping & free returns on the pairs you don’t want, Oh, and really sweet frames that have “cool girl” written all over them; think blue tortoise, cat eye, mirrored aviators, wayfarers and more. Get any style in your prescription for $129. Thanks, Cynthia!
For more accessories news, see the first photos of Club Monaco’s new shoe collection, Soludos’ new totes collection, and Liberty London x Vans collection,