Cynthia Rowley x Tweezerman Intended To "Wow" Customers
June 20, 2012
This is not Cynthia Rowley‘s first time at the rodeo. She’s already collaborated with everyone from Roxy to Band-Aid, and now she’s putting her signature quirk on a 4-piece collection of Tweezerman tools.
Conny Wittke, CEO and president of Tweezerman told WWD:
We partnered with Cynthia Rowley because she is a fashion-forward designer and brand that we knew would excite our consumers and ‘wow’ women with the same exuberance that the precision and quality of our tools inspire.
The collection includes 2 printed Mini Slant Tweezers ($15), 1 Full Size Slant Tweezers ($25) and a Filemate Nail File ($5). The collection will hit Sephora stores and online at the end of July.