From the jewelry sister-duo that almost single-handedly made statement necklaces a thing, Dannijo is about to showcase a brand new handbag line at their New York Fashion Week Spring 2014 show on Monday. The line will pull inspiration from the jewelry pieces and practices that made them so successful in the first place, including using Swarovski Elements, chains, denim, mesh, lace and leather to create a layered look.
Jodie and Danielle Snyder gained a relatively cultish following for their brand’s jewelry pieces mostly through social media initiatives, especially Instagram, and when these new bags hit stores in February, they plan on using their social following to launch a viral online campaign.
Usually, you can’t predict what goes viral, but if there is one thing that the Snyder sisters are good at, it is making the Internet fall in love with them. Oh yeah, and making accessories, too.