We knew Bluefly was cool – but not this cool. Today marks the launch of B*Fly, a new boutique within the site that offers chic, fiirty casualwear from fabulous designers like Alexander Wang, Shoshanna, and Norma Kamali at obscenely discounted prices. The boutique is divided among occasion, so you can shop for day to evening attire, casual frocks, or little black somethings. The whole concept behind the store is to enable the customer to mix and match lower end pieces from B*Fly with more couture, pricier finds from the main site – kind of like shopping at H & M for the perfect cardi to go over your DVF dress.
Below are some of our favorite finds so far after perusing B*Fly – but we highly recommend you check it out for yourself.
If you're looking to stand out at that cocktail party from a sea of black, this Orsay dress from Yaya Aflalo ($244, was $407) will do the trick. Its magical, whimsical print and beaded neck detail make this dress a truly unique find.
If you follow the trends, then you know yellow is the must-have color of the season. But if this stand-out hue is too bright for you to handle, why not try a more subtle take on the idea, like in this muted, buttery Alexander Wang shift dress ($315, was $525)- perfect for dressing up or down depending on the day.
For a more downtown, casual feel, try this Steven Alan Akane shirtdress ($114, was $190). Pair with some muted metallic gladiator sandals, and you're ready to pound the pavement in style.
More sales and deals: