There are some things every fashionable woman should aim to have in her collection: an Hermès scarf, something sterling from Tiffany, and something patterned by Pucci. The distinctive patterns and bold candy colors of Emilio Pucci are recognizable from a mile away, and anyone with taste can tell you've made a wise investment—these pieces are timeless. Make a slightly smaller (though no less important) investment at YOOX, where Pucci pieces for summer and beyond are up to 40 percent off.
Hit the sand in style, wearing this swirly, sherbet-hued swimsuit ($269, was $358). The swirls-of-spilled-paint color story is pure Pucci, and the pattern is perfect for masking figure flaws around the middle.
Breezy and wistful, this feather-light white dress ($868, was $1,155) works as a beach coverup or a date-night dress. Turquoise, periwinkle and navy flowers aren't too unbearably girly, but the composition stays fresh, crisp and ladylike on a white background.
A basic black tee this certainly isn't. Pucci's kaleidoscopic short-sleeve tee ($314, was $524) is a total statement piece. Pair it with conservative black capris or go for the bold with bright-colored chinos. Either way, this is a look that will earn quite a few looks of its own.
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