If you ever watch Demi Lovato on The X Factor, or have seen some of her music videos like “Heart Attack,” then you know that she rocks some pretty sick nail art. So it’s no surprise that she wanted to create colors and designs of her own. Since the brand The New Black has been her nail consultant for several years, she thought collaborating with them was the best, and obvious, choice. But don’t except soft pastels in the collection, Lovato promises that the colors are bold and risky with sparkles and studs, just like her own style. Anyone surprised?
She tells WWD,”I love all the products I created because I think they embody the qualities of a strong women. It’s fun to be able to create your own look down to your nails.” Word on the street is that some of the kits have already launched at a few Ulta stores, but the real release date is this November. Click through the slideshow to check out the sets.
For more nail news, check out Armani’s first-ever nail polish collection, Marc Jacob’s limited edition color from Paris Fashion Week, and Sephora’s new Formula X line.
[Photo Credit: Splash News]
