Because wine and fashion DO mix, Derek Lam is set to release a limited-edition bottle of red wine – called “Poetry by Derek Lam” – this fall. Good news for winos: His cabernet sauvignon with Cliff Lede Vineyards will launch in October, and follows the trend of wine-related accessories and designer-sponsored wines – from Banana Republic’s collaboration with Clos du Bois to the infamous Wine Rack bra. (Yes, it’s exactly what it sounds like.) Is Lam trying to get us drunk so we’ll do a little I’m-buzzed-so-let’s-go-see-what’s-new-at-Shopbop shopping? Okay, sure, we’ll take the bait!
He told WWD, “To create a wine, which may seem [completely different from] creating fashion, actually has many parallels. The most exciting intersection is that [each] comes from a passion for imagination and creativity.” Cheers!