Don’t count them out just yet. Though it was recently reported that the polarizing shearling boot’s sales were down, UGG boots once again topped the most-gifted list this holiday season—even beating out the iPad and Barbie. UGGs may be the joke of the fashion industry, with style-setters like Alexa Chung ripping on the soft boots, but clearly the public has had the final word.
One reason for the boot’s success this season might be the decision by parent company Deckers to roll back prices after the dip in sales. The standard price of the Classic UGGs dropped $10-15, along with many markdowns on other styles. The brand was also featured on a few flash sale sites. And it’s no surprise that people love themselves a good sale.
That said, what do you think about continuing popularity of the (f)UGG boot? Did you receive or give a pair this holiday season? Sound off in the comments below.
And if you’re beginning to reconsider your hatred of UGGs, click through the slideshow to check out a bunch we found on sale. Some are the classic fuzzy style, but there are a few cute surprises in there, too.
For other holiday bestsellers, check out WWD’s 10 top sellers and what sold on Black Friday this season. And for more shoe news, check out Prabal Gurung and Casadei’s pre-fall collaboration.