I’ll never forget being in a Gap store as a teenager and overhearing a woman scold her child for wanting a hoodie that said Gap on it. I thought to myself, “What’s so bad about a Gap hoodie?” It wasn’t until I was a little older and came across another woman who felt the same that I understood some people have a problem with brands basically giving themselves free promotion all over their children. Tons of brands do it–emblazon their logo or name across a hoodie or tee that really would be just the same without it.
Fundamentally, I could care less. The idea of free promotion doesn’t really offend that much. If I think a shirt or sweatshirt is cute, I’ll buy it 90% of the time. But every time I reach for something with a brand name on it, I hear that woman’s voice when I was a teenager and I hesitate. I have no idea why. Like tons of other kids in America, my daughter already has clothes that have brand names on them. But every time we’re shopping and I come across a piece with a brand name on it, I always think, is there a cuter tee without the brand name on it, or does she really need this exact hoodie? And I never do that with other clothes.
So I’m wondering, where do you stand on letting your child wear brand names and logos? Do you even think twice about it or would you never buy your child something embroidered with a store or brand name? Why or why not? Share your thoughts in the comments.
If you’re all for brand names, check out these cute Lelli Kelly shoes.
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