Does Old=Unfashionable? SheFinds Says The Boomers Finally Have Other Options

November 12, 2007 by SheFindsJennifer
shefinds |

Despite the many delightful jokes from my college friends suggesting otherwise, I did not major in “Coloring Pretty Pictures,” I majored in Fashion. For those of you who have never experienced the fashion industry first hand, do not be fooled by the pretty fabrics and glamorous aura that emanates from glossy pages of magazines, for it is truly a serious business.

Every time a group of designers or product developers put together a new string of looks for the season, believe it or not, they are always trying to please a specific type of customer or “target market.” Some of the easiest customers to please are the 20-somethings, like myself. Just throw us a pair of jeans with a cool design on the back pocket, something from the latest collection of over-saturated trends, or tell us that Lindsay Lohan wore it, and we’re pretty much good to go. Our parents, on the other hand – the infamous Baby Boomer generation – are a tougher audience.

According to The Wall Street Journal, retailers are pushing to cater to the older generation and their vast range of tastes. So for all of you ladies between 40 and 60 who want to feel young and hip without looking like you raided your daughter’s closet, this is good news. Bloomingdale’s recently launched "Quotation," a new department created with the Boomer in mind. The clothing is meant to be fresh and fashion forward while still considering certain needs (like sexy tops with wider straps so that a bra can still be worn underneath). Looking through the catalog, I saw many items that I would wear myself, like this berry colored V-neck Tunic Dress, or this Laurie B. Cropped Cardigan with covered buttons. A pair of trouser style Red Engine Jeans caught my eye as well.

Here at SheFinds, we think that Bloomingdale’s has hit a homerun with Quotation. Take a look at the group of pieces below and let us know if you agree:


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