beauty

Don't Call It A Mall Store - J.Crew Is Coming To Fashion Week This Fall

August 5, 2011 by Caroline_Sessoms
shefinds | beauty

Looks from the Fall 2011 J.Crew Collection

Yesterday, J.Crew announced its New York Fashion Week debut, and while haute couture purists snobs might be upset or surprised about this mall-store’s official entry into the world of high fashion – we sure aren’t.

For the past few seasons, J.Crew’s been upping their high-fashion ante: pieces have become decidedly trendy as opposed to annoyingly preppy (thank you, Jenna Lyons) and their relatively-new line, J.Crew Collection, offers limited-edition “fantasy pieces” rendered in luxe fabrics. Not to mention the fact that paging through a J.Crew catalog feels more like flipping through a fashion magazine than a mall store mailer.

ThreadNY shares our sentiment noting that J.Crew’s Fall 2011 collection (pictured above) “felt like any presentation one might see during fashion week.”

What do you think about mall stores taking to the catwalk during Fashion Week? Do you think it signals the democratization of haute couture or the demise of skilled designers? Let us know your thoughts in the comment section.

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