Green very may well be the new black. Yesterday I reviewed BITE cosmetics‘ line of eco-friendly lipsticks, and today I plan to tackle something we’re all a little more set in our ways about: hair care. As a blonde, I’ve never actively shied away from chemicals (namely peroxide) when it comes to my hair, but if someone convinces me I can maintain my shade without an excess of them, I’ll accept whatever is thrown my way.
Luckily, I found that person: Natasha Sunshine, the owner of Pureology’s flagship salon, Byu-ti Hair Therapy in Los Angeles, took a second to catch up with us about green hair care (i.e. convince me I don’t have to seek out some kale extract specialist who lives in a Burmese yurt in order to find good eco-friendly products). I personally liked the Pureology Hydracure Intense Moisture Hair Masque she recommended, a) because I can’t get enough of hair masks (especially the kind that come with a comb) and b) because it smells so good, I’m not at all shocked it’s 100% vegan.
SHEfinds: Some people may shy away from using eco-friendly hair products because they think they may not be as effective. What are some products that you believe work just as well when made from green ingredients?
Natasha: Pureology. Not only do they use luxurious, effective ingredients in all of their products, but their shampoos are sulfate free and give a rich fluffy lather, a big challenge with a lot of eco-shampoos.
SHEfinds: What are some of the ingredients in hair products that end up damaging the hair?
Natasha: Sulfates are some of the scarier ingredients out there–It’s not so much that they damage the hair, but sulfates can strip the hair of natural oils.
SHEfinds: Who are some of the celebrities you know of who specifically prefer eco-friendly hair products?
Natasha: Leonardo DiCaprio, Cameron Diaz, Gweneth Paltrow to name a few. I know Julia Roberts is a big fan of Dr. Hauschka‘s skin care line and Giselle Bundchen recently launched Sejaa Pure Skincare, a green line.
SHEfinds: What do you see for the future of eco friendly ingredients in hair products—do you believe this is just a passing fad or something that more and more companies will begin to use?
Natasha: Oh, I definitely don’t think this is a passing fad. With all the information available to us through the web, we’re starting to really understand the damage we’ve caused and continue to cause ourselves and our planet. Thank goodness the people are gaining awareness because it pushes big businesses to make changes as well.