beauty

Eco Never Looked So Elegant--Check Out H&M's New Conscious Exclusive Collection

March 20, 2013 by Jeanine Edwards
shefinds | beauty
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Remember back in February when Helen Hunt wore H&M to the Oscars? We’re guessing it was just the preview to H&M’s new Conscious Exclusive collection which features a range of partywear pieces for women and men, all made from eco-friendly fabrics.

Now before you balk at eco-friendly, check yourself. The H&M Conscious Exclusive collection is actually quite beautiful. There are dramatic gowns, playful party dresses and tailored suiting separates all done in H&M’s signature on-trend style. If we didn’t say so, you’d never be able to tell everything in the collection is made from organic cotton, recycled polyester, recycled polyamide or TENCEL.

So if you’ve got somewhere to go this spring or summer, make H&M your first stop when shopping for something to wear. The Conscious Exclusive collection will be available in stores and online on April 4. Click through the slideshow to see a few of our favorite looks from the line.

In other exciting news, Net-A-Porter launched beauty, Monique Lhuillier launched footwear and Kate Spade’s Saturday collection is shoppable.

 

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