Eco-Chic: To Wash or Not To Wash

July 9, 2006 by SheFindsSuzelle
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I’m a pretty green girl — I sort my recyclables, color on both sides of the paper and love SheFinds eco-chic reviews. But I never thought about washing my jeans less frequently to save the environment. I don’t wash my denim often, but more out of fade fear than anything. And I never tumble dry because I’m terrified of shrinkage. But then, I read this: “According to a study by France’s environment agency, washing and tumble drying a pair of jeans uses on average 240kWh of energy a year. That’s equal to using 4,000 60-watt-light bulbs for an hour.” Ouch.

Apparently, the denim connoisseurs don’t think you should wash your jeans either, but they say it’s to preserve the look. Christina Rucci, co-founder of N.Y.-based Denimafia and 5EP, advises washing your fav blues no more often than once a month, and spraying Febreeze or rubbing a dryer sheet on them during the interim. When do you wash ‘em, Rucci says to do it by hand, or turn them inside-out and put them in cold water with mild detergent if you must use a machine. Sounds easy enough to me!

Still searching for the perfect pair? Check out the SheFind’s Denim Guide.




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