Iâ€™m a pretty green girl â€” I sort my recyclables, color on both sides of the paper and love SheFinds eco-chic reviews. But I never thought about washing my jeans less frequently to save the environment. I donâ€™t wash my denim often, but more out of fade fear than anything. And I never tumble dry because Iâ€™m terrified of shrinkage. But then, I read this: â€œAccording to a study by France’s environment agency, washing and tumble drying a pair of jeans uses on average 240kWh of energy a year. Thatâ€™s equal to using 4,000 60-watt-light bulbs for an hour.â€ Ouch.
Apparently, the denim connoisseurs donâ€™t think you should wash your jeans either, but they say itâ€™s to preserve the look. Christina Rucci, co-founder of N.Y.-based Denimafia and 5EP, advises washing your fav blues no more often than once a month, and spraying Febreeze or rubbing a dryer sheet on them during the interim. When do you wash â€˜em, Rucci says to do it by hand, or turn them inside-out and put them in cold water with mild detergent if you must use a machine. Sounds easy enough to me!
Still searching for the perfect pair? Check out the SheFindâ€™s Denim Guide.