For years, if you wanted organic, eco-friendly or natural cosmetics, you had to search out small, expensive manufacturers, some of dubious quality. However, as awareness has grown, so has the industry. Not to be left out, traditional cosmetic companies are jumping into the fray. With sustainability on everyone’s mind, here’s what some brands are doing to help out:
Mary Kay: To coincide with the launch of their new refillable, customizable compact, Mary Kay is encouraging customers to turn in their old compacts for recycling. For each recycled compact, the company will plant a tree in the Bitterroot National Forest in Montana and Idaho. Mary Kay estimates their new compacts will eliminate 60 million units of packaging and 60,000 tons of carbon emissions. Go to marykay.com for more information.
Cargo: The eco-lipstick PlantLove from Cargo incorporates 100% compostible material. The packaging includes wildflower seeds and, when planted, will add flowers to your garden. Cargo also donates $2 to St. Jude Children’s Research Hospital for every lipstick sold. Find PlantLove at sephora.com.
MAC: One of the original recycling incentive programs, MAC offers customers a lipstick of their choice when they return six cosmetics containers. Plus, many of their items are refillable, lessening the impact on the earth. You can shop for MAC products at nordstrom.com.
Aveda: While Aveda's cap-recycling incentive is no longer underway, the company still encourages caps with their recycle caps program. Simply bring caps to the store and Aveda will use them in their new caps and containers. Pick up Aveda goods at drugstore.com.