Everything You Need To Know About Chia Seeds According To Janie Hoffman Of Mamma Chia

January 18, 2016 by Jeanine Edwards
shefinds | Style

If part of your New Year’s resolution was to live better and eat healthier, chances are you’ve come across chia seeds in wanderings for nutritious snacks. They’re having a bit of a food moment and for good reason. Not only do they play well with other ingredients, but they also offer a host of health benefits.

Feeling a little unsure about how to start incorporating the superfood into your diet? Relax. We got the deets on chia seeds from Janie Hoffman, founder of Mamma Chia and author of The Chia Cookbook, below.

SHEfinds: What inspired you to start Mamma Chia?

Janie Hoffman: It has been my mission to share the magic of chia with the world ever since these tiny little seeds changed my life. I suffered from debilitating autoimmune disorders for almost 20 years, but once I was introduced to chia and switched to an organic diet I finally went into complete remission. Knowing that chia had such a huge impact for me, I started experimenting in my kitchen with lots of different ways to enjoy chia, and incorporating chia into just about everything I served. Family and friends had such a positive response that I knew I was on to something. Their enthusiastic feedback coupled with the transformation of my own health helped me realize my soul’s purpose. And I have been on a journey to share the magic of chia with the world and create a brand that would uplift and honor the soul of humanity and our planet ever since.

SF: Can you tell us about chia? Where does it come from and what are the health benefits?

JH: Hands down, chia is one of the most nutrient-rich foods on the planet. Those tiny seeds are packed with omega-3s, fiber, protein, calcium, iron and more. Chia seeds have 70 percent more protein than soybeans, 25 percent more fiber than flaxseed, 600 percent more calcium than milk, 200 percent more potassium than a banana, and 30 percent more antioxidants than blueberries. They truly deserve their “superfood” status. Chia grows best in tropical or subtropical climates, so primarily Mexico, Central and South America.

SF: Where do you get inspiration for the Mamma Chia products?

JH: We love our Mamma Chia community! Every day we hear from people who tell us how Mamma Chia products have made their lives better. For that, I’m eternally grateful and constantly inspired to continue providing them with innovative new options for healthy, organic chia-based foods and beverages. At Mamma Chia, we’re also inspired by our mission to honor and help heal our planet, making our environmental message as important as our nutritional message. We’re proud to be a conscious and sustainable company that promotes an organic lifestyle while giving back to help like-minded organizations through our memberships with 1% For the Planet and Slow Money.

SF: What’s your favorite meal that includes Chia?

JH: My honest answer is every meal! The beautiful thing about chia seeds is that they are neutral in flavor so they can be easily incorporated into just about any recipe. A few of my favorites from my cookbook, The Chia Cookbook, include the Creamy Chia Coconut Ginger-Carrot Soup, Linguine Al Limone with Grilled Chia-Chicken Meatballs and Key Lime Chia Cheesecake.

SF: Why is chia a better snacking option than other things on the market?

JH: The combination of amazing health benefits and versatility make chia seeds a perfect snack. At Mamma Chia, we created a line-up of products to accommodate a variety of different eating occasions throughout the day. We offer three lines of beverages that can be enjoyed at any time during the day or night as a delicious vitality booster. The Chia Squeeze is a portable, any time snack in a convenient pouch. Our Chia Granola Clusters are perfectly suited for breakfast or as a flavor- and protein-packed snack, and our Chia Vitality Bars are a great complement to any meal or as a stand-alone snack in between meals. Anyone interested in a healthful snack can confidently reach for any of our Mamma Chia snacks and beverages for a delicious, healthy, vitality boost that seeds your soul.

Shop Mamma Chia’s products at

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Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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