X
X

Enter to win a free product from Dr.Brandt

*By entering to win, you agree to receive future emails from Dr.Brandt and SheFinds.

beauty

Everything You Need To Know About HD Makeup

November 18, 2015 by Lisa Fogarty
shefinds | beauty

In our selfie-obsessed culture, it’s becoming increasingly difficult to avoid having intimate knowledge of what each and every one of your pores looks like–as well as which part of your face tends to shine after 2 p.m. and where your darkest shadows fall. Imagine the anxiety celebrities feel knowing they can give the performance of a lifetime, but that their audience may be distracted by their every visible facial flaw, thanks to the magic of high-definition technology.

HD makeup was created with actors and actresses in mind, but its popularity is only growing as non-celebs realize there’s a way to make themselves look even better in photos.

“HD makeup is, simply put, finely milled and highly pigmented makeup that provides coverage without bulky texture,” says celebrity makeup artist Brandie Hopstein. “It’s a thin formulation that packs a large punch in the coverage department. The purpose of HD formulas is to reduce what high definition cameras can pick up on people’s skin who work in television and film.”

The purpose of HD makeup is to mimic real skin so that the camera doesn’t call you out every time it detects spots on your face where you can actually see foundation or powder in the pores. Naturally, camera-happy folks who simply want to take more attractive up-close selfies, are on to its powers and are stockpiling products like Makeup For Ever’s Ultra HD collection.

“Make Up For Ever has some of my favorite UltraHD foundations, blushes and powders,” Hopstein says. “These products reduce shine while giving skin a natural sheen and texture. HD cream blushes melt into the skin for a ‘from within’ glow.  The best thing about an HD formula is that it doesn’t settle into fine lines and pores, keeping attention focused on the person and not the visibility of non-HD formula makeup.”

But not all professional makeup artists are convinced we should add HD cosmetics to our makeup bag. Makeup artist Margina Dennis, who says she has been using HD makeup for years, says the application, and not the product itself, is the key to a flawless face. “If you are not on TV or in movies, there is no reason to be concerned with HD technology,” Dennis says. “This labelling of makeup as HD has been more of a marketing ploy for cosmetic companies.”

For more beauty tips, check out 5 at-home remedies to soothe cracked heels and the dark lipstick looks good on everyone.

[Photo: Sephora]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

Beyoncé’s Favorite $9 Mascara Is SO Good It Keeps Selling Out

April 24, 2018 by Emily Belfiore
Get it now while you still can!

beauty

5 Life-Changing Concealers You Should Try For Younger-Looking Skin

April 24, 2018 by Emily Belfiore
They work like magic!

beauty

This Primer Is SO Good It Keeps Selling Out At Sephora

April 24, 2018 by Jessica Harrington
It's so good!

beauty

These Are The Best New Products At Sephora--& They're On Sale Right Now!

April 23, 2018 by Emily Belfiore
#SephoraSpringBonusSale

beauty

Too Faced Better Than Sex Mascara Dupes That Are Just As Good As The Original

April 23, 2018 by Jennifer Hussein
They're under $10!

beauty

The Ultimate Beginner's Guide For How To Use Color Correcting Concealer

April 23, 2018 by Sara Steinfeld
Everything you need to know.

beauty

6 Skincare Products Every Woman Over 30 Should Be Using, According To Dermatologists

April 23, 2018 by Emily Belfiore
Your skin has been missing this!

beauty

This Is The One Product You Should Use For Younger Looking Skin

April 23, 2018 by Brianna Peters
It's on sale right now!

beauty

The Difference Between A Makeup Sponge & A Foundation Brush

April 23, 2018 by Lisa Fogarty
Which side are you on?

beauty

7 Cheap Natural Products You Can Get At Target Right Now

April 22, 2018 by Emily Belfiore
Happy Earth Day!

beauty

This Anti-Aging Eye Cream Is SO Good It Keeps Selling Out At Sephora

April 21, 2018 by Emily Belfiore
Say goodbye to dark circles & puffiness for good!

beauty

The One Hyaluronic Acid Product Dermatologists Swear By For Women Over 30

April 20, 2018 by Emily Belfiore
It's the best of the best

beauty

4 Life-Changing Foundation Tricks You Should Try For Younger-Looking Skin

April 20, 2018 by Jessica Harrington
It's all about flawless application!

beauty

7 Concealers Every Woman Over 30 Should Be Using

April 19, 2018 by Emily Belfiore
They're the best of the best!

beauty

Lush Cosmetics Just Launched The Cutest New Mother's Day Collection

April 18, 2018 by Jessica Harrington
Mother's Day shopping complete.

beauty

Too Faced Better Than Sex Mascara Dupes That Are Just As Good As The Original

We all know that the reigning queen of all mascaras ...

beauty

This Is The One Product You Should Use For Younger Looking Skin

When it comes to your skin, it's important to ...

beauty

We're Giving Away Free Sunscreen From Jan Marini Skin Research #SampleSaturday

We'll spare you the lecture about the importance of ...

beauty

Stowaway Cosmetics Just Debuted The Most Amazing Color-Changing Lipstick Ever

Lipstick is hands down one of the beauty items I ...

LOAD MORE
+
LOAD MORE POSTS