In our selfie-obsessed culture, it’s becoming increasingly difficult to avoid having intimate knowledge of what each and every one of your pores looks like–as well as which part of your face tends to shine after 2 p.m. and where your darkest shadows fall. Imagine the anxiety celebrities feel knowing they can give the performance of a lifetime, but that their audience may be distracted by their every visible facial flaw, thanks to the magic of high-definition technology.
HD makeup was created with actors and actresses in mind, but its popularity is only growing as non-celebs realize there’s a way to make themselves look even better in photos.
“HD makeup is, simply put, finely milled and highly pigmented makeup that provides coverage without bulky texture,” says celebrity makeup artist Brandie Hopstein. “It’s a thin formulation that packs a large punch in the coverage department. The purpose of HD formulas is to reduce what high definition cameras can pick up on people’s skin who work in television and film.”
The purpose of HD makeup is to mimic real skin so that the camera doesn’t call you out every time it detects spots on your face where you can actually see foundation or powder in the pores. Naturally, camera-happy folks who simply want to take more attractive up-close selfies, are on to its powers and are stockpiling products like Makeup For Ever’s Ultra HD collection.
“Make Up For Ever has some of my favorite UltraHD foundations, blushes and powders,” Hopstein says. “These products reduce shine while giving skin a natural sheen and texture. HD cream blushes melt into the skin for a ‘from within’ glow. The best thing about an HD formula is that it doesn’t settle into fine lines and pores, keeping attention focused on the person and not the visibility of non-HD formula makeup.”
But not all professional makeup artists are convinced we should add HD cosmetics to our makeup bag. Makeup artist Margina Dennis, who says she has been using HD makeup for years, says the application, and not the product itself, is the key to a flawless face. “If you are not on TV or in movies, there is no reason to be concerned with HD technology,” Dennis says. “This labelling of makeup as HD has been more of a marketing ploy for cosmetic companies.”