beauty

Everything You Need To Know About HD Makeup

November 18, 2015 by Lisa Fogarty
shefinds | beauty

In our selfie-obsessed culture, it’s becoming increasingly difficult to avoid having intimate knowledge of what each and every one of your pores looks like–as well as which part of your face tends to shine after 2 p.m. and where your darkest shadows fall. Imagine the anxiety celebrities feel knowing they can give the performance of a lifetime, but that their audience may be distracted by their every visible facial flaw, thanks to the magic of high-definition technology.

HD makeup was created with actors and actresses in mind, but its popularity is only growing as non-celebs realize there’s a way to make themselves look even better in photos.

“HD makeup is, simply put, finely milled and highly pigmented makeup that provides coverage without bulky texture,” says celebrity makeup artist Brandie Hopstein. “It’s a thin formulation that packs a large punch in the coverage department. The purpose of HD formulas is to reduce what high definition cameras can pick up on people’s skin who work in television and film.”

The purpose of HD makeup is to mimic real skin so that the camera doesn’t call you out every time it detects spots on your face where you can actually see foundation or powder in the pores. Naturally, camera-happy folks who simply want to take more attractive up-close selfies, are on to its powers and are stockpiling products like Makeup For Ever’s Ultra HD collection.

“Make Up For Ever has some of my favorite UltraHD foundations, blushes and powders,” Hopstein says. “These products reduce shine while giving skin a natural sheen and texture. HD cream blushes melt into the skin for a ‘from within’ glow.  The best thing about an HD formula is that it doesn’t settle into fine lines and pores, keeping attention focused on the person and not the visibility of non-HD formula makeup.”

But not all professional makeup artists are convinced we should add HD cosmetics to our makeup bag. Makeup artist Margina Dennis, who says she has been using HD makeup for years, says the application, and not the product itself, is the key to a flawless face. “If you are not on TV or in movies, there is no reason to be concerned with HD technology,” Dennis says. “This labelling of makeup as HD has been more of a marketing ploy for cosmetic companies.”

For more beauty tips, check out 5 at-home remedies to soothe cracked heels and the dark lipstick looks good on everyone.

[Photo: Sephora]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

This $21 Anti-Aging Serum Gets Rid Of Dark Spots Overnight–& You Can Get It At The Drugstore!

January 19, 2019 by Emily Belfiore
It doesn't get any better than this!

beauty

This $26 Treatment Stopped My Lips From Peeling In Less Than 24 Hours

January 18, 2019 by Jeanine Edwards
It's SO good.

beauty

The One Moisturizer You Should Start Using NOW To Prevent Cellulite Before It's Too Late

January 15, 2019 by Emily Belfiore
We didn't know it was THIS good!

beauty

This Hair Growth Serum Is Selling Out At Sephora Because It Works SO Fast

January 14, 2019 by Emily Belfiore
It's THAT Good!

beauty

The $16 Anti-Aging Eye Cream Every Woman Over 40 Should Be Using Now

January 12, 2019 by Emily Belfiore
It's only how much?!?

beauty

This $26 Treatment Stopped My Lips From Peeling In Less Than 24 Hours

Aside from the occasional breakout, my skin doesn't really ...

beauty

Use Our Exclusive Promo Code To Get 2 Milk Makeup Dry Shampoos For Less Than $15

If the thought of washing and drying your hair every ...

LOAD MORE
+
LOAD MORE POSTS