Our friends at Racked have been STALKING (liiiiike, seriously stalking) the upcoming Isabel Marant x H&M collaboration, and have some new revelations that we think are worth sharing with you. Like, what stores will be carrying the line. Very important. And also, what time said stores will open their doors, and how H&M plans to deal with the long lines and big crowds that are expected on the line’s November 14th launch. Here’s your crib sheet–study up!
45 stores in the U.S. will carry the line. Not every H&M, but a lot of them. See the complete list of stores here, or call (855) 466-7467 to find out if your local store has been added to the list.
Stores will open at 8AM, and the online shop will be open at 12PM EST.
Early birds get the worm–duh. Racked reports that H&M will use wristbands to keep track of the first 300 shoppers. ” The first 300 people in line will be broken down into groups of 30 and each will receive a colored wristband that corresponds to their group.
You’ll have 15 minutes to shop. So I would suggest picking out what you want from the line now.
At approximately 11:30AM, the collaboration will be open to everyone. After the first 300 shoppers have moved through, the line will be available to all store shoppers. If there’s anything left.