ICYMI, pink is basically everywhere right now. If you’ve ever come home to a package from millennial-favorite makeup brand Glossier or lusted after a pink Acne Studios shopping bag, you know exactly what I’m talking about. Still not convinced? This tweet says it all:
im in a grouptext about how everything looks like this now pic.twitter.com/gfn8BKA4Xg
— darcie (@333333333433333) July 29, 2016
So what gives? According to this Fashionista article, the wide use of the color, dubbed “Tumblr pink,” and “rose quartz” is no coincidence. While Pantone dubbed rose quartz its color of the year last November, color trend experts (yes that is a real job) have been predicting the color’s rise to popularity for years – which explains why we’re seeing it everywhere we look in fashion right now.
But the Tumblr pink obsession goes deeper than the fact that it’s simply, well, pretty. While pink is normally associated with femininity, when we think of “girly pink,” we tend to think of hot pink Barbies – not the muted shade that’s currently popular.
As graphic designer Kevin Lo points out to Fashionista, our rose quartz obsession also probably has roots in our changing perceptions of femininity, and fashion’s recent tendency toward breaking down gender barriers. Case in point: period panty brand Thinx’s use of the color in its advertisements, which generally have an empowering, feminist tone.
But if you’re worried that Tumblr pink is going anywhere anytime soon (and, let’s admit it, taking half of your wardrobe with it), don’t freak – luckily for us, Fashionista also adds that the color is expected to stick around for at least two more years. Phew.
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