Shop

PHOTOS: How The 'It' Bag Has Evolved Over Time

October 9, 2013 by Tracey Wallace
shefinds | Shop
view slideshow

The ever-allusive It bag–that one accessory trend you either just missed or can’t actually afford. It has been around for decades, passed down from mother to daughter in a sacred “this cost me a fortune” fashion, and it’s worth it, because when you have the same bag as Jackie O, Liz Taylor, Kate Moss or Gisele, you have a piece of fashion history that is just as functional as it is an art piece.

Perhaps the most renowned It bags out there were the signature bags of the 1990s, made by brands including Fendi, Louis Vuitton and of course (of course!), Coach. But the logo-print bags have long been out of style (unless you have your hands on an original) and Coach’s new bag re-branding in which their classic logo print is non-existent proves that even It bags evolve over time.

So, where did the It bag trend start and what does it look like today? Browse through our It bag evolution, starting in the 1950s and going all the way up to what is predicted to be next year’s iconic tote, to see who has influenced the trend and how each bag is perpetually changing.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

They're Practically Giving Jeans Away At ASOS Right Now!

October 11, 2018 by Justine Schwartz
Hurry!

Fashion

This $10 Cardigan Is Crazy Popular On Amazon

October 9, 2018 by Jessica Harrington
It has great reviews!

Celebrity

Kendall Jenner's Favorite Jeans Only Cost $35 And They're SO Flattering!

October 8, 2018 by Jessica Harrington
They're so affordable!

Fashion

We Didn’t Think They Made Shoes Like THIS—But They’re Selling Out At Nordstrom!

October 8, 2018 by Jessica Harrington
They're super unique.

Celebrity

The $24 Top Celebrities Swear By Because It Goes With Everything

October 7, 2018 by Jessica Harrington
It's so comfortable!

Fashion

Hands Down, This Is The Best Bra On Amazon For Women With Small Boobs

October 5, 2018 by Jessica Harrington
People say it's the best ever!

Fashion

You Can Get These Super Slimming Leggings From Amazon For Under $20

October 4, 2018 by Jessica Harrington
They're a best-seller!

Fashion

This Is The One Sweater You Should Get At J.Crew While It's Under $30 & Still In Stock!

October 3, 2018 by Jessica Harrington
Shop before the sale ends!

Fashion

This Wireless Bra Is SO Good--Every Woman Should Own It

October 2, 2018 by Jessica Harrington
It's a best-seller!

Fashion

The Unexpected Dress Trend You’re Going To See Everywhere This Fall

October 2, 2018 by Jessica Harrington
We can't wait to try it!

Fashion

The Unexpected Dress Trend You’re Going To See Everywhere This Fall

With the fall season comes a whole slew of new ...

LOAD MORE
+
LOAD MORE POSTS