The ever-allusive It bag–that one accessory trend you either just missed or can’t actually afford. It has been around for decades, passed down from mother to daughter in a sacred “this cost me a fortune” fashion, and it’s worth it, because when you have the same bag as Jackie O, Liz Taylor, Kate Moss or Gisele, you have a piece of fashion history that is just as functional as it is an art piece.
Perhaps the most renowned It bags out there were the signature bags of the 1990s, made by brands including Fendi, Louis Vuitton and of course (of course!), Coach. But the logo-print bags have long been out of style (unless you have your hands on an original) and Coach’s new bag re-branding in which their classic logo print is non-existent proves that even It bags evolve over time.
So, where did the It bag trend start and what does it look like today? Browse through our It bag evolution, starting in the 1950s and going all the way up to what is predicted to be next year’s iconic tote, to see who has influenced the trend and how each bag is perpetually changing.