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Exclusive! Peep Mara Hoffman's New Resort Collection For Kids Here First

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December 8, 2014

If there is one brand everyone here at SHEfinds unanimously loves, it’s Mara Hoffman. The prints, the colors–we’re just plain smitten with everything she does.

As a mom, though, Mara Hoffman has a special place in my heart because of her insanely adorable kids collection. Take my word for it when I say, most designers are pretty much doing the same thing when it comes to children’s clothing–a whole lot of pink for girls and camo up the wazoo for boys. That’s what makes Mara Hoffman’s kids collection so amazing–it’s unlike anything else out there, but still fun, colorful and kid-friendly.

Mara Hoffman’s latest line for kids arrives tomorrow, but we’re giving you an exclusive first look at the adorable beachwear for small people. The colors and prints were inspired by a trip to Guatemala and as you’ll soon see, it’s stunning. But first, a quick Q&A with the designer herself.

SHEfinds: What inspired you to branch out into kids? Your own little one?

Mara Hoffman: It was always a category I was dying to get into. I love the freedom of it. Kids live for color and are naturally drawn to bright, happy things. It’s a place in the line that we can really be as wild and as colorful as we want to be!

SF: How much does your son inspire your childrenswear designs?

MH: He is a totally wild, little, light being. So, without a doubt, his spirit is definitely an inspiration. Also, it’s so much fun to take “mommy and me” to the next level and do it in a cool and funny way, especially with my son!

SF: How is designing for kids different than designing for women?

MH: Well, it’s a completely different fit. Modesty definitely plays a bigger role in designing the shapes for kids’ clothing, more so than for women’s.

SF: This collection as inspired by Guatemala–why was your visit there so inspiring?

MH: I fell in love with the colors, textiles, art, people, and landscape. It is such a magical place and feels like the land of the rainbow.

SF: Do you have a favorite piece and/or print in the new collection?

MH: I think the jaguar pieces are adorable and I also love the embroidered kaftan.

SF: What’s next for Mara Hoffman?

MH: For me personally, I plan to travel – that’s where I get my inspiration! For the brand, we have a new installment of our Devotional (bridal) collection hitting our site in January and then something new and pretty big for us launching in June (you’ll have to wait and see ;-))

Click through the slideshow to get your first look at the new Mara Hoffman kids resort collection. And if you see something you like, head over to MaraHoffman.com tomorrow when the collection goes live.

Be sure to check out our interview with Koral’s head denim designer and TOMS founder, Blake Mycoskie.

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