Fashion Math: Should You Spend $76 On An Umbrella That Will Save The Environment?

February 18, 2010 by Tara Trombetta
shefinds | Shop

You may already own eco-friendly shoes, shopping totes, or even vegan fashions. But when April showers arrive, what do you carry? Rain gear is the latest to get an eco-friendly makeover thanks to Brelli, a New York based company that took one great idea (a cocktail umbrella) and one great concern (streets littered with broken $5 umbrellas) and put the two together to create a 100% biodegradable umbrella: The Brelli ($76 for 52″).

The frame and handle are made of bamboo, a renewable and natural resource known for its strength and flexibility (so you don’t have to worry about it flipping inside out in high wind). The canopy is made of a high-tech, clear PVC that, along with the frame, will break down in a compost pile or landfill in five years. Let’s do the Fashion Math, because this is too good to be true:

If you use this umbrella every day it rains for three years it will cost less than a pack of gum per use even if you buy the golf size version. But more importantly, when you throw it away it won’t release any toxic gas in landfills, and the bio-gas can be collected and re-harvested to generate more than 90% of the energy that went into making it in the first place. Doesn’t that make you feel better?

Be the smartest shopper around by seeing more of our fashion math equations, see if you can spot the steal in our taste tests, and bookmark the sales and deals page so you can be in on all the best discounts every day.


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