What: Genetic Denim
Why: Loved by starlets and suburbanites alike, Genetic Denimâ€™s soft fabrics and figure curving cuts are garnering rave reviews. Unlike other designers that seem to solve fit problems by simply making their cuts bigger, Genetic Denim has varied styles that make it easier to find your fit. They studied womenâ€™s silhouettes and then designed the jeans youâ€™ll never take off. Slender girls will love the Recessive Gene while curvier girls should head for the Dominant Gene. These are $200 jeans your genes will love.
Feel like youâ€™ve seen â€˜em? You have on Cameron Diaz, J. Lo, the Simpson sisters, Kiera Knightley, La Lohan and Mary Kate Olsen, to name a few.
Want â€˜em? Get your designer denim fix at shopbop.com.