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Fashion's Heavy Hitters Set Out To Prove Green Can Be Chic With Runway To Green Show

January 19, 2011 by Eileen Conlan
shefinds | beauty

Fashion week is coming the first week of February, but this year it will be followed closely by an initiative to set the record straight about eco-friendly fashion. The fundraiser, Runway to Green, will take place at Christies’s auction house in New York during their Save the Earth event March 29th [WWD]. Net-a-porter will be the only carrier of the exclusive pieces by heavy hitters Prada, Balenciaga, Burberry, Michael Kors, Diane von Furstenberg and Marc Jacobs. The pieces will be available directly after the show on Net-a-Porter’s site, and will feature special tags wholesaled among their fall collections.

A portion of every wholesale sale will benefit Runway to Green, which, in turn, is earmarking those funds for several environmental organizations.

Follow the author of this post on Twitter @shefindseileen.

Get ready to go green! If you’re already on board, check out our guides to eco friendly fashion, shop Net-a-Porter now, along with their sister site, the more inexpensive The Outnet, and don’t forget to check our calendar of online sample sales and our hand-chosen sales and deals every day.

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