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beauty

FIRST PHOTO: It's True, H&M Will Collaborate With Maison Martin Margiela!

June 12, 2012 by Irina Grechko
shefinds | beauty

Just yesterday, rumors of the upcoming H&M and Maison Martin Margiela collaboration sent the fashion world into a speculative frenzy.  Would it happen, or not? Well, now you can mark your calendars because the partnership between the upbeat Swedish retailer and the avant-garde French brand has been confirmed by H&M. It’s on!

Launching November 15 not just in stores, but, as the press release says, also online, it makes us wonder–does this mean H&M will have e-commerce by November? Stay tuned for more updates. The collab will feature fashion and accessories, with winter whites. Check out the collection’s first released sketch in the photo above, and see the video below.

[youtube]http://www.youtube.com/watch?v=AmbBNyK4B7A&feature=youtu.be[/youtube]

Said Margareta va den Bosche, H&M creative advisor, “I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment.”

If we know Maison Martin Margiela at all (coke ring or camel toe shoes anyone?), it sure will be a radical collaboration. We can’t wait to see what the campers outside the stores will be wearing.

H&M, hope you took note of Target’s website crash during the Missoni for Target launch. For more news, check out Melissa x Jason Wu and Rachel Zoe’s bag named after her son.

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