Here’s how it works: Take a visual style quiz (would you wear this, or that? If you won a shopping spree, would you spend it at Chanel or Barneys?), let the computer evaluate your particular style, and then check out your “curated” picks tailored to your taste. What makes this different from The Row or Elizabeth and James, the Olsens’ other lines, is the PRICE – each tee is just $29.99, and access–the twins will post videos and styling advice on the site as well. Considering The Row was originally launched as a high-end t-shirt collection, I think it’s safe to say these girls know their t-shirts.
It’s definitely worth a perusal. Sign up now and gain access when it launches tomorrow, and tell us what you think in the comments!
Check out all of this week’s best sales and deals, white jeans, flat sandals and best find of the day picks.