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FIRST PHOTOS: Theodora & Callum Launching Beach Towels!

July 11, 2013 by Justine Schwartz
shefinds | beauty
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Named one of Julia Roberts’ ‘favorite things’ on the farewell season of Oprah, Theodora & Callum scarves became a must-have accessory of 2011 (how could they not, with that backing?!). The extremely versatile scarves/wraps/beach covers have become a celebrity favorite since then, with stars like Blake Lively and Brooklyn Decker wearing them off and on-set. Now the brand is expanding to beach towels – a natural progression, since women have been wearing their scarves to the beach, per Julia’s suggestion, since that episode aired.

The towels, which will be available exclusively at Shopbop, come in Theodora & Callum’s signature tribal prints and oversized dimensions (35” x 74”). They will retail for $150 when they hit the site later this month. Click through the slideshow above to see the first photos of the towels – and pick your favorite prints a week ahead of their launch.

 

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