How many times have you scrolled through Instagram and saw something that you wanted to buy but had no idea where it was from? Well, that is about to change. Instagram has finally announced that it will now be shoppable, just like Pinterest! The photo-sharing app will be using a buy button as a part of a larger initiative to better track ads, which means more cash for them and an even deeper hole in our wallets. Gotta love business!
Users will soon see Shop Now, Book Now, Download, Learn More and Sing Up options on each Instagram ad as they scroll through their news feed (which means more sponsored content–oh joy!). For the advertisers, Instagram developed new software so that companies who participate in these ads can manage, track and measure the success of their campaign, just like Twitter Ads or Google Analytics.
Instagram has always been fashion forward as well as a major visual platform, so it’s about time they got on board with a buy button. This will be a huge milestone for Instagram and more importantly, our closets.
Would you buy items off Instagram? Let us know in the comments below!