A Find: Forever in Blue Greens
October 25, 2005
As if the return of the designer jean wasn’t enough, the latest trend in denim is all about the green â€“ environmentally speaking, that is. Eco-friendly and organic are the new buzzwords in the world of jeans. Take Rogan NYCâ€”their Loomstate jeans are woven from cotton, like all jeans, but this cotton is pesticide- and synthetic fertilizer-free. Serfontaine offers a new twist on the wash; their organic wash uses natural enzymes to get that perfectly faded look.
Ujeans custom denim offers natural dyes and rinses for their colors , which is a great change from those heavy indigo washes when designers were trying to convince us that jeans make great formal wear. Of course, saving the environment while looking good isn’t cheap â€“ these jeans all break the Benjamin barrier, with prices ranging from $100 to over $300. But that’s all rightâ€”my empty wallet will just be a reminder that I can look good and do good, all at the same time.