Patrick Robinson, former creative director at Gap, is launching his own label this July. Since his “departure” (aka firing) from Gap, Robinson has been working on his own line of sportswear, named Paskho, which is described as a collection of “cool, sexy urban clothes for pursuing your passions” (Vogue). Considering how successful J.Crew alum Marissa Webb’s line has been, it makes sense for Robinson to branch out on his own as well.
Somewhat surprisingly, Robinson has no major backing for the line, though. He is using Kickstarter.com, a website that advertises for funding from interested parties, aka crowdsourcing with money attached, to get the line made. So, why didn’t any big investors back Paskho? Maybe because of Robinson’s turbulent career in the fashion industry–he was supposedly fired by Gap due to low sales. Robinson claims the new label will allow him to work closely with customers; he plans to ask for feedback on prototypes and if a garment isn’t popular right away, it won’t be made at all.
What do you think of Robinson’s unique approach to starting his own label? If you support his efforts,
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