An Instagram I snapped at the Frye Launch Party
Last week, I was lucky enough to attend the exclusive preview of the first-ever Frye store, which officially opens today in the heart of NYC’s SoHo. The space, which formerly belonged to the MAC Cosmetics store, has been completely transformed, with re-purposed brick, mahogany, and the ever so integral equestrian accessories, into a 6,000 square foot boot mecca. The LEED-certified building boasts over 800 SKU’s of men’s and women’s footwear. Lastly, the store will personalize your Frye boots for free, even if you bring in an old pair. I’m obsessed.
In the meantime, while you wait for a Frye to open near you—there are plans to open internationally and expand nationally over the next five years—we’ve rounded up five pairs of Frye shoes ON SALE. Plus, as cute as they are, we’re not ready to think about boots just yet.