Gap Partners With Los Angeles Boutique Clu On A Cool Limited Edition Collaboration
September 11, 2012
Gap may not be churning out collaborations as quickly as some of their competition, but when they do team up, they make it count. This time around, Gap has commissioned designers Seung Lee and Jin Lee of Clu, a Los Angeles-based brand whose concept began with a reinterpretation of the t-shirt.
The ladies will call upon their simple, Cali-cool aesthetic to create an exclusive limited-edition collection of pieces that are on-brand for both parties: a series of striped mini dresses in blue, coral and gray, countless made-to-layer fleece pullovers and cardigans, and even a pair of cotton sweatpants that are chic enough to wear out. If reinvented basics aren’t your thing, Clu even created a mixed fabric dress with comfy, heathered knit on top and a silky charcoal skirt on bottom. Despite Clu’s mainline mid-range price point (a t-shirt dress goes for $213), the entire collection is reasonably priced between $40 and $80.
The collaboration comes with little hype — a stark contrast from their most recent pairing with GQ to find the best new menswear designer earlier this year — though it’s hard to forget Sophie Thallet’s debut in conjunction with the CFDA/Vogue Fashion fund in 2010. Even if Gap collabs are few and far between, the retailer certainly knows how to play to its strengths!