What's In The Gigi x Maybelline Collection? Here's Everything You Need To Know About Gigi Hadid's New Makeup Line

October 20, 2017 by Emily Belfiore
shefinds | beauty

Gigi Hadid can do no wrong when it comes to her fashion and beauty, so it’s no surprise that the supermodel’s namesake makeup collection with Maybelline is perfection. Details on the Gigi x Maybelline Collection have been kept under wraps, but the brand treated fans to a surprise launch of the Gigi x Maybelline Jetsetter Palette. Now, fans have two new drops to add to their growing beauty collection: the Gigi x Maybelline East Coast Glam Collection and the West Coast Glow Collection. Both are now available at and, and everything looks SO good!

So, what’s in the Gigi x Maybelline East Coast Glam Collection? It’s a 14-piece collection comprised of products for your face, eyes, and lips. It’s got a tinted primer and a iridescent liquid strobe, Warm and Cool eye contour palettes, an eye contour brush, a black fiber mascara, black liquid eyeliner, black gel eyeliner, three matte lipsticks, and 3 lip liners. Wow, it looks like Hadid has got every makeup product covered!

The collection is inspired by Hadid’s go-to products for when she’s hitting up the East Coast. She “designed the East Coast Glam Collection as the ultimate expression of her New York lifestyle, with products that easily transform your look from morning meetings to a night out,” according to Maybelline. Hadid also noted that the products are super buildable and long-lasting, so wearers can be confident that they’ll be serving up some glam all day long.

“The Gigi x Maybelline East Coast Glam products, sold separately, can be used and added-on throughout the day for one of my favorite chic & badass day-to-night looks,” the supermodel said via Instagram.

We’re super excited to see that there will be lipsticks in Hadid’s new collection. Makeup lovers can choose between the collection’s three nude shades: Taura, McCall, and Erin. There are also matching lip liner available, ensuring that everyone can get Hadid’s perfect supermodel pout. She even revealed that her new lipsticks are named after the people she loves, which we think is so sweet!

You can expect the same type of products in the West Coast Glow Collection, only these shades offer a sun-kissed and sultry vibe that’s inspired by Hadid’s hometown in Calif. Comprised of two eyeshadow palettes (Warm and Cool), two gel eyeliners in black and nude shades, a tinted primer, a liquid strobe illuminator, mascara, three matte lipsticks and matching liners named Austyn, Khair, and Lani, and an angled eyeshadow brush, you’ll have everything you need to channel Hadid’s signature west coast glow.

“INTRODUCING the #GIGIxMAYBELLINE WEST COAST GLOW COLLECTION: everything you need to get my favorite golden shimmer eye, sun-kissed skin, and vibrant lip! Feels effortless and sexy,” Hadid wrote on Instagram.

The East Coast Glam and West Coast Glow Collections join the Gigi x Maybelline Jetsetter Palette, which brought together all of Hadid’s travel glam necessities in one compact and convenient palette. To no surprise, the Jetsetter Palette sold out almost immediately once it hit the shelves — it actually sold out in 90 minutes, according to Marie Claire! Based on the success of that launch, we’re sure that the East Coast & West Coast Glam Collections will sell out, too!

What are you still doing here, go get your Gigi x Maybelline products now! Let us know what you think of Hadid’s new collection in the comments below.

[Photo: Instagram]


Associate Editor

Emily Belfiore is a former associate editor of SheFinds. She wrote beauty, weight loss, wellness and celebrity stories for the site. She is a pop culture enthusiast.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


14 Valentine's Day Gifts To Give Yourself Because #Self-Love

Who says you have to be in a relationship to ...