Style

Good Question: What's Up With Those Hot Prospects?

March 26, 2008 by SheFindsErin
shefinds | Style

From the SheFinds Forums: I recently saw a girl in downtown LA that was wearing these cool jeans—flare or bellbottom style with flap pockets on the back. I tracked her down and asked her what brand they were, and she said Prospect. I looked them up and called some stores, but I can't find them anywhere. I am so frustrated!

Talk about fashion forward! The jeans-ophile you chased down on the streets of L.A. must have the inside track on denim, because the Evelyn style flap pocket flares she was rocking — along with the rest of Prospect Denim Co.'s line — won't be available in stores or online until this summer.

Prospect's award winning website is already generating a lot of buzz for the line, and for good reason. The rustling cornfields, lazily spinning windmill, and big red barn are evocative of a sunny So-Cal farm in the '30s. The brand is all about nostalgia and Americana (after all, what could be more classic American that a fantastic pair of jeans?). Named for the original moniker given to L.A.'s famed Hollywood Boulevard, Prospect plays on the laidback-yet-refined So-Cal vibe of yesteryear, when the glamour of the silver screen was just creeping into the national consciousness. Browse the upcoming men's and women's wares, and sign up for email updates about the brand. The collection will be available in five cuts and five washes, and pairs will cost between $168 and $232, with exclusive antique-washed and embellished pairs coming in at $300.

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If you need some flap pocket flares ASAP, get your fix with William Rast's Belle denims ($209) or 1921 Surplus Flare jeans ($178). You could also try Hudson Jeans' Signature Bootcut versions ($165) or Paige Premium Denim Pico jeans ($189) if you can't hold out 'til summer.

Need the SheFinds editors to do some sleuthing on your behalf? Ask your questions in our forums, and we'll get on the case.

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