GOOP Collection Launches First Collaboration, A Tee With Kain Label
July 3, 2012
Gwyneth Paltrow‘s GOOP is expanding from $11,000 gift guides and lifestyle tips to an actual product line of clothing, beauty and home decor, and to celebrate is releasing 1 limited-edition collaboration item per week on the site. The first-ever GOOP Collection collab just hit, and it’s a Gwynnie-approved white T-shirt with awesome L.A. brand Kain.
The Kain label for Goop tee retails for $90 and features black piping detail, inspired by “tuxedo tailoring,” along the shoulders and sides. As the site suggests, it can be worn “untucked.” Now, what would we do without you, Gwyneth?!