Trend Alert: "Green" Jeans

April 22, 2007 by kendah
shefinds |

In a partnership with hipster, NYC-based brand Rogan (who teamed up with U2’s Bono), yet another high-minded denim company has made a significant splash in the denim scene. They’re called Loomstate and their mantra is “People who give a shit are sexy.” But what do these sexy people care about, exactly? The environment, of course, and the support of small farmers of 100% organic cotton. Loomstate has been flying strong since its debut a couple years ago, combating pollution and factory farms one pair of highly detailed jeans at a time. We love the the cute little tag on your fly that says “Nature Calls” reminds you that natural can mean sexy.

Get a pair of Loomstate twilight slim ‘Ethos’ jeans at

Loomstate twilight slim 'Ethos' jeans

More places to score Loomstate at ShopStyle.



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