Trend Alert: "Green" Jeans
April 22, 2007
In a partnership with hipster, NYC-based brand Rogan (who teamed up with U2â€™s Bono), yet another high-minded denim company has made a significant splash in the denim scene. They’re called Loomstate and their mantra is â€œPeople who give a shit are sexy.â€ But what do these sexy people care about, exactly? The environment, of course, and the support of small farmers of 100% organic cotton. Loomstate has been flying strong since its debut a couple years ago, combating pollution and factory farms one pair of highly detailed jeans at a time. We love the the cute little tag on your fly that says â€œNature Callsâ€ reminds you that natural can mean sexy.
Get a pair of Loomstate twilight slim ‘Ethos’ jeans at Bluefly.com.
More places to score Loomstate at ShopStyle.